Ooredoo, Qatar’s leading telecommunications provider, has announced a new three-year strategic partnership with global sportswear giant, New Balance. As part of this significant collaboration, New Balance will become the official apparel and footwear partner for the Doha Marathon by Ooredoo, starting with the 2025 edition of the event, which is set to take place on January 17, 2025.
The partnership was formalized in a signing ceremony attended by Mr. Sabah Rabiah Al-Kuwari, Director of Public Relations, CSR, and Sponsorship at Ooredoo Qatar, and Mr. Stuart Henwood, Regional General Manager of New Balance for the Middle East, Africa, and India. Joining them were senior executives from New Balance, along with prominent figures from Qatar’s sports community, including representatives from Aspire, Al Sadd Club, and coaches from the New Balance Running Club in Doha.
The new partnership aims to elevate the experience for over 15,000 participants in next year’s marathon, an event that has become one of the region’s premier sporting occasions. New Balance, which has supported globally renowned marathons such as the London and New York City Marathons, will bring its international expertise and innovative products to the Doha Marathon by Ooredoo, enhancing its status as a key event on Qatar’s sporting calendar.
Sabah Rabiah Al-Kuwari, Vice President of the Doha Marathon by Ooredoo 2025 Organizing Committee, commented:"We are delighted to sign this three-year agreement with New Balance, a global leader in sportswear and footwear. As the official apparel and footwear partner for the Doha Marathon by Ooredoo, we are confident that New Balance will enhance the overall experience for all participants."
Stuart Henwood, Regional General Manager for New Balance in the Middle East, Africa, and India said:"Running is at the core of New Balance’s identity, and we are proud to be the official apparel partner of the Doha Marathon by Ooredoo for the next three years. In line with our commitment to promoting a culture of running through our 'Run Your Way' campaign, we have launched numerous running clubs across the Middle East and North Africa, including in Dubai, Abu Dhabi, Riyadh, Casablanca, and Doha. Our Doha club alone now welcomes over 200 new members each week. Through our involvement in the Doha Marathon 2025, we aim to further spread this culture and provide exceptional experiences for all athletes in Qatar and beyond."
The Doha Marathon by Ooredoo will take participants along Doha’s iconic Corniche, offering a route that showcases the beauty of the city while promoting fitness and community spirit. With New Balance’s support, Ooredoo is confident that the marathon will continue to grow in size and stature, attracting athletes from around the world.
About Ooredoo: Ooredoo is a leading telecommunications company in Qatar, providing mobile, fixed-line, broadband internet, and managed services to consumers and businesses. With a strong focus on enriching the lives of its customers, Ooredoo is committed to stimulating human growth through communications, helping people reach their full potential.
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